The Regions Bank VIP Experience will begin with a VIP check-in on June 25.
On race day athletes will find VIP hospitality waiting for them within the transition area.
Spectators will find VIP viewing areas near the start and finish line in addition to a few surprise viewing locations out on the course.
As athletes cross the finish line they will again find the Regions Bank VIP Experience with refreshments food and VIP Hospitality as they celebrate finishing the Southern Firecracker.
Regions will also be on hand for the awards celebration to further enhance the VIP experience for everyone.
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